Buying direct from a Chinese manufacturer can lower your costs and give you more control over your range. It also means you manage samples, specifications, payment, shipping and customs. This guide walks through each step, so your first container arrives as planned.
Key points
- Define your range and your market’s needs before you ask for prices.
- Approve samples and a written specification before production starts.
- Agree the Incoterm, packing, labels and documents in the proforma invoice.
- Check your local import rules, duties and any product certification you need.
Step 1: Define what your market needs
List the products you want to sell, the target price level and the buyers you serve: retailers, contractors, developers or end users. Note any local needs, such as waterproof floors for humid climates or specific board sizes.
Step 2: Shortlist manufacturers
- Ask for the product range, catalogues and company information.
- Check that you are dealing with a factory, not only a trader, if direct pricing matters to you.
- Ask about export experience to your region and the documents they normally prepare.
- Use video calls or a virtual showroom if you cannot visit.
Step 3: Request samples and specifications
Order samples of every design you plan to stock. Check colour, texture, thickness and the click joint. Ask for a written specification for each product and keep it as the reference for your order.
Step 4: Get a quotation and proforma invoice
A clear quotation should state:
- Product codes, sizes and specifications
- Price per m² or per piece, and the currency
- Packing: pieces per box, m² per box, boxes per pallet
- Quantity per container
- Production lead time
- Incoterm (for example FOB or CIF) and port
- Payment terms
Step 5: Choose the Incoterm
| Incoterm | Who arranges sea freight | Good for |
|---|---|---|
| EXW | Buyer, from the factory | Buyers with a strong forwarder in China |
| FOB | Buyer, from the Chinese port | Most importers, with their own forwarder |
| CFR / CIF | Seller, to your port | Buyers who want a simpler process |
Step 6: Production and quality control
Once the order is confirmed, production starts. Ask for photos during production and before loading. Many buyers also book an independent inspection before the container leaves the factory.
Step 7: Shipping and documents
Typical export documents include:
- Commercial invoice
- Packing list
- Bill of lading
- Certificate of origin (form depends on your country)
- Any certificates your market requires
Check with your customs broker which documents and certificates your country needs, before the goods are shipped.
Step 8: Customs clearance and delivery
Your customs broker clears the goods, pays duties and taxes on your behalf and arranges delivery to your warehouse. Plan for port charges and inland transport in your landed cost.
Common mistakes to avoid
- Ordering without approved samples
- Comparing prices without comparing specifications and packing
- Ignoring local certification or labelling rules
- Not planning how to fill the container efficiently
Thinking about becoming a distributor? Read about our distributor programme.
Frequently asked questions
Can I mix products in one container?
Yes. Many buyers combine flooring, wall panels, skirting and decor accessories in one container to complete a range.
How long does production take?
It depends on the products and quantities. The lead time is confirmed in the quotation and proforma invoice.
Do I need my own freight forwarder?
Not always. You can buy FOB with your own forwarder, or ask for a CFR or CIF price to your port.
Why import from EGC Global
A manufacturer in Changzhou, China, exporting to Europe, the Middle East and Africa.
- Factory-direct prices. No traders between you and the production line.
- Samples before you order. Check colour, texture and quality first.
- Mixed containers. Floors, walls, skirting and trims in one load.
- OEM & private label. Your brand on boards, boxes and labels.
EGC products for this topic
Factory-direct flooring from our production base in Changzhou, China. See the full flooring range.
Need prices for your market?
Send us your products, quantities and destination port. Our export team replies with prices, packing and lead time.
